Social Media
With 5+ years of experience in social media marketing, I have built successful social campaigns for multiple industries such as retail, real estate, skincare, insurance, and more.
I work daily to discover new trends, new platforms, and platform updates so I can stay up to date with rapidly changing and growing industries. Keep scrolling to see just a handful of the most successful campaigns from my career so far.
RETHINK Retail
During my time as a Marketing & Production Manager at RETHINK Retail, I managed their social media channels across LinkedIn, Twitter, Facebook, Instagram, and TikTok, resulting in an overall increase of 2,094% followers in just 10 months.
Take a look at two case studies below:
The 2023 RETHINK Retail Bash
Objective: build awareness for this event and generate 100+ RSVPs from executive-level retailers
Result: secured 300+ RSVPs with 62% of reservations from executive-level retailers and retail influencers
My Strategy
Created and scheduled custom content across LinkedIn, Twitter, Instagram, and Facebook including designed images, photo carousels, videos, LinkedIn Event page, and Instagram Stories
Posted about the event 2-3 times per week to keep engagement and awareness high
Utilized RETHINK Retail's communities of Top Retail Experts (TRE) and Global Retail Leaders (GRL) by setting up meetings with community members to record promotional videos - check out a video of Top Retail Expert Nicole Leinbach here
Shared social media assets and pre-written captions to TRE and GRL and encouraged members to share the event with their network
Created and managed LinkedIn ads targeted to executive-level retailers
Promoted giveaways at the bash to encourage RSVPs
Posted live coverage of the event
Managed vendor photographers and videographers to produce high-quality videos and images
Managed all comments and questions with quick, custom responses
Grocery Trends 2022 Report & Webinar
Objective:
Promote the report and generate a goal of 100+ report downloads from executive-level retailers
Help boost report awareness with a webinar and encourage webinar attendees to download the report
Result: generated 417 report downloads & 174 webinar attendees with 37% of total leads being executive-level retailers
My Strategy
Created and scheduled custom content across LinkedIn, Twitter, Instagram, and Facebook including designed images, photo carousels, videos, LinkedIn Event page for the webinar, and Instagram Stories
Posted about the report and webinar 1-2 times per week to keep engagement and awareness high
Invited RETHINK Retail’s Top Retail Experts to co-host the webinar and secured four expert hosts
Shared social media assets and pre-written captions to RETHINK Retail’s communities and encouraged members to share the report and webinar with their network
Created and managed targeted LinkedIn ads to executive-level retailers to drive awareness and generate leads
Managed all comments and questions with quick, custom responses
Gabriella Bock, Editorial Director at RETHINK Retail
“I had the pleasure of working with Brooke for a little over a year at RETHINK Retail. Armed with a positive personality and smart social chops, Brooke always brought her A-Game to everything she set out to accomplish. In her time at RETHINK Retail, Brooke helped grow our social following by thousands and brought fresh ideas to the table during our weekly content meetings. Her can-do attitude and strong organizational skills are huge strengths of hers and will serve any organization well!”
Junction Creative Solutions
While working at Junction Creative Solutions, a digital marketing agency, as a Digital Marketing Coordinator, I was the project manager and digital content lead for eight active clients. I developed, managed, and scheduled engaging social media content for Facebook, Instagram, Twitter, LinkedIn, and Pinterest, as well as paid advertisements for Facebook and Instagram
Check out my case studies below:
The Homestead at Milton
A luxury community in Milton, Georgia featuring custom homes.
Objective: increase brand awareness of this new community, engage with qualified buyers, deliver 25+ MQLs per month, and sell land priced at more than $1 Million
Result:
After six months of promotion:
Generated 200+ qualified leads
Garnered more than 1 Million impressions
Over 30% of the available lots became under contract or sold
My Strategy
Created and scheduled custom content across LinkedIn, Instagram, and Facebook including designed images, photo carousels, videos, and Instagram Stories
Analyzed social media metrics and trends to optimize content performance and inform future campaigns
Created and managed Facebook and Instagram ads targeted to individuals with more than $8.5 Million in assets
Conducted A/B testing on ad creatives and copy to identify the most effective strategies
Managed all comments and questions with quick, custom responses
Connected with and messaged local luxury realtors on Instagram to build awareness of this community and engage with possible prospects
Created comprehensive social media reports for stakeholders, detailing key metrics, insights, and recommendations for future campaigns.
Very British Baby Botanicals
Luxury baby skincare company.
Objective: engage with potential customers and increase visibility on search engines
Result: improved overall engagement by 400%
My Strategy
Created and scheduled custom content across LinkedIn, Instagram, and Facebook including designed images, photo carousels, videos, and Instagram Stories
Created and managed targeted Facebook and Instagram ads
Conducted A/B testing on ad creatives and copy to identify the most effective strategies
Monitored competitors' social media activities to stay informed on industry trends
Managed all comments and questions with quick, custom responses
Analyzed social media metrics and trends to optimize content performance and inform future campaigns
Created comprehensive social media reports for stakeholders, detailing key metrics, insights, and recommendations for future campaigns
Used GRIN, an influencer platform, to connect with and recruit influencers with family-focused content to promote Very British Baby Botanicals’ products on their platforms and increase reach
Stan Allen & Associates
During my time as a Social Media Manager at Stan Allen & Associates, I managed their social media channels across LinkedIn, Twitter, Facebook, and Instagram resulting in an overall increase of 533% followers.
Take a look at my case study below:
Stan Allen & Associates Monthly Promotion
Objective: build brand awareness, engage with current and prospective clients, and secure 30+ MQLs a month
Result:
Increased followers by 533%
Grew reach by 2,845%
Delivered 30+ MQLs each month
My Strategy
Created and scheduled custom content across LinkedIn, Twitter, Instagram, and Facebook including designed images, stock images, and Instagram Stories
Monitored competitors' social media activities to stay informed on industry trends
Created and managed targeted Google and Facebook ads resulting in an average of 30+ MQLs per month
Conducted A/B testing on ad creatives and copy to identify the most effective strategies
Managed all comments and questions with quick, custom responses
Analyzed social media metrics and trends to optimize content performance and inform future campaigns
Created comprehensive social media reports for stakeholders, detailing key metrics, insights, and recommendations for future campaigns.
Stan Allen, Owner of Stan Allen & Associates, Inc.