Email Copy
For ChildPlus Software, I executed monthly email campaigns with an average open rate of 32% and an average conversion rate of 12.2%.
State-Approved Assessment Built-in to ChildPlus
Targeted email to specific states where the DRDP assessment is approved to be used by Head Start agencies.
Open rate: 43.3%
Click rate: 46%
DRDP Assessment in ChildPlus: Exclusive Comparison Reports
Email to highlight the main benefit of this product: exclusive reports.
Open rate: 15.4%
Click rate: 18.7%
FREE Webinar: Helpful Tips & Tricks for the DRDP in ChildPlus
Webinar invitation sent to current ChildPlus DRDP users whose subscription is close to expiring. This webinar is an incentive to renew and learn from a trainer on how to successfully use this software.
Open rate: 45.9%
Click rate: 32.4%